Marketing Manager Lay's, Москва Ленинградский пр.
PepsiCo
Nơi làm việc
Moscow
Chi tiết công việc
Обязанности: BUSINESS PERFORMANCE: responsible for volume, revenue, gross profit and SOM targets of Lay’s Core & Lay’s Baked STRATEGIC PLANNING: Co-leads development of long-term (IBP) and annual (AOP) strategies and growth programs. Leads development of Lay’s/Lay’s Baked investments and long term innovation strategy COMMUNICATION/ENGAGEMENT: Leads development communication/engagement programs. INNOVATION: Leads development of innovation pipeline to fuel the growth CONSUMER and SHOPPER INSIGHTS: Initiates Consumer and SHOPPER Insights projects within above listed scope PEOPLE MANAGEMENT: Manages and develops RU Brand Managers RELATIONSHIP MANAGEMENT: Partners with multifunctional team in brand building and innovation projects development. EXECUTION: Develops and distributes toolkits and guidelines to ensure consistent execution of programs and leverage cross-regional opportunities. PERFORMANCE TRACKING: Owns and manages KPI scorecard and proposes plans to course correct if needed Требования: Functional: Proven track record of achieving sustainable in-market results and long-term brand equity growth. Strong functional Marketing expertise with track record of developing & executing big scale communication/engagement and innovations programs Strong strategic thinking and creative skills. Leadership: Excellent collaboration & influencing skills that can navigate a cross-functional matrix organization Ability to set the agenda, specifically: i) Balancing competing priorities ii) Identifying the best ideas to pursue iii) Motivating & inspiring others Skills: Uncovering insights that drive strategies for growth Managing creative processes & development of Integrated Marketing Communications New product development Packaging design development Agencies management Digital Marketing, Digital asset management and Digital partnerships Behaviours: Passionate about brand building and innovation Positive, 'can-do' attitude Persistent in achieving the desired outcome Team player
